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which? magazine (consumers’ association)

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Trial cover for Which? magazine

Trial spread for Which? magazine

1962-1963

Consumers’ Association asked us to produce a report on how to approach the redesign of their magazine, which they received with unanimous, even embarrassing, exclamations of approval; when we proceeded to a series of trial cover designs and layouts they were received with even more embarrassing exclamations of disapproval. I still think that what we did was a good proposal so here it is, rejected but defiant.


All work except where otherwise stated is property of Ken Garland © 2016