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Logotype, designer Peter Cole

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This well-established architectural partnership, which had been responsible for some very fine public buildings, was looking for a new image with which to take on the cut-and-thrust Britain of the 1980s. Senior partner Hugh Morris and most of his colleagues were pleased with our logotype, but Thatcherist it was not. In fact, there was a just whiff of the Arts & Crafts movement about it. Maybe we didn’t do them such a favour.

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