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keniston housing association

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Cover of brochure

Logotype variants

1985-1987

In developing a graphic style for this housing association we were determined not to stick them with a ruthless prescription for an unchanging logotype, hung about with do’s and don’ts, so we went to the other extreme: the only specification was that each letter of the logotype should be in a different type from all the others and that they should sit on a common baseline, we offered half a dozen variants to kick off with and suggested that the clients would enjoy cooking up some more of their own, as required.


All work except where otherwise stated is property of Ken Garland © 2016