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dancer & hearne

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Logo for Dancer & Hearne

Brochure for System Seating, new range of furniture designed by Martin Grierson, photographer James Mortimer, illustrator George Freeman

1962-1964

In a determined attempt to maintain their position as Europe’s largest manufacturer of chairs in the face of increased competition in a declining market, Dancer & Hearne commissioned Michael Farr (Design Integration) to oversee a complete redesign programme involving several well-known furniture designers and ourselves as consultant graphic designers. We found the most unimaginable chaos of stationery and set about reducing the printed items from over 120 down to less than 30, at the same time evolving a house style which applied to brochures, catalogues, advertisements, company reports and vehicle signs, as well as to the new stationery range.


All work except where otherwise stated is property of Ken Garland © 2017